PureCare
BRAND STRATEGY | CREATIVE DIRECTION | PHOTOGRAPHY: BRAND IMAGERY & FULL PRODUCT LIBRARY | PRODUCT NAMING | ICONOGRAPHY | PACKAGING DESIGN | WEBSITE | COLLATERAL | STORE DISPLAY DESIGN | ADVERTISING | SALES MATERIALS
ESSENTIALS SLEEP TECHNOLOGY BRAND
PureCare needed a new Sub-brand that highlighted their revolutionary technical textile silver coated bedding products. The conceptual brand imagery and copy highlights their unique cooling, cellular recovery, and temperature regulating fabrics. The women falling into REM sleep represent a deeper more healing sleep created by these textiles. The packaging system showcases the difference between each product and highlights the unique features of their pillows, sheets, and mattress protectors.
(Please note that the glitchyness in the web example is not the site — it's my poor scrolling while recording.)
Branding
Brand Analysis
Competitor Analysis
Positioning
Persona & Voice
Brand Strategy
Brand Platform
Product Naming
Consistency
Photo & VIDEO DIRECTION
Product Photo Library
Product Video Library
Brand Imagery
Photo & Video Direction
Set Design Direction
Voice Over Direction
Animation Direction
ADVERTISING
Website
Social
Environmental
Print Ads
Videos
Direct Mail
Collateral
DESIGN
Brand Packaging
Product design
Direction of production in China
Product Logos & Wordmarks
Iconography
Identity Systems
Sales Materialst
Display Design
Retail Environment
Drift into a new dimension of wellness.
Sleep -— essential to an active & healthy lifestyle — is often fleeting. That's why we've created PureCare Essentials, a special collection of sleep products designed to enhance your sleep through healing & restoration. The Purecare Essentials Collection meets at the intersection of technology & innovation, blending intelligent solutions with technical textiles to deliver unique benefits that nourish your rest. Drift into a new dimension of wellness with PureCare Essentials.
