Collateral
A handful of the Catalogs, Direct Mail and Odds n' Sods I've enjoyed working on.
Nike Bauer Catalog
Nike Bauer was a powerful collaboration to create the highly responsive Vapor X line of skates, flexible gloves and revolutionary hockey sticks with wave bridge technology. To educate and entice consumers we created an award winning website with unique personalized stick selection features as well as print, in-store promotions and social campaigns.
Lifetime Fitness Passport
Lifetime needed a piece to encourage new fitness enthusiasts to sign up for an annual membership. I created this 8 day Passport To Health with tear off tickets to encourage new members to try each different activities in order to them to fall in love with what the gym had to offer.
NSF Direct Mail
NSF is a globally recognized organization for public health standards. They conduct testing, auditing, and certification, supported by accredited labs while providing consulting and training. Their Shop Fresh program helps grocers to prevent, reduce and manage food-related risks to avoid perishable shrink. This direct mail piece promoted the Shop Fresh program and encouraged grocery store managers to place these magnets on their break room fridge as a reminder.
NSF Direct Mail
How much can a food born illness cost retailers? You don't want to find out. NSF is a globally recognized organization for public health standards. They conduct testing, auditing, and certification, supported by accredited labs while providing consulting and training. This direct mail piece encouraged grocers to use NSF's services to ensure product freshness.
Pronto Direct Mail
My favourite kind of direct mail to create are pieces that engage customers for more than a few minutes and make them smile. Emotion is a powerful connection to a brand. This Pronto Heating & Air Conditioning direct mail piece unfolded into a cut-out elephant mask with a head strap. When Pronto arrived at customers homes people opened the door wearing the masks and all had a good laugh. This kind of customer interaction will never be forgotten.
Pronto Direct Mail
Pronto's savings on Water Heaters, Heatpumps and Air Conditioners were in full bloom and they had multiple packages to offer. In honor of the season, we created rose, lily, tulip and daisy deals. The design was inspired by seed-packets and I created the flower illustrations for each one.
Best Buy Dad's Day Gift Cards
Fathers Day is coming and this year Dad is dropping some not so subtle hints on where to shop. Using Best Buy's iconic logo shape and strategic ad placement, we increased sales by successfully reminding customers of this gift giving occasion. And what better way to let dad choose what he'd like than a campaign driven gift card?
EquiZen Loyalty Program
Equizen needed a winning brand overhaul that stood out from the competition to market acupressure and massage services to a more professional clientele. Part of that was creating ways to keep customers booking consistent appointments. I created a customer loyalty and referral program along with these cards and ink stamps to keep customers motivated.
Nike Bauer Brochure
Nike Bauer was a powerful collaboration to create the highly responsive Vapor X line of skates, flexible gloves and revolutionary hockey sticks with wave bridge technology. This brochure was part of a larger in-store and online promotion to win a full set of new gear. To view more of this project, click the link below.
Sallie Mae Dreams Booklet
Sallie Mae needed a campaign to remind financial aid advisors to encourage families to start saving early for their kids education. The "DREAMS" campaign was created to inspire parents to think big for their little ones future. We extended this campaign to creating both a printed and digital booklet emphasizing that every child can grow into their dreams.
Best Buy Kids Catalog + Direct Mail
Alignment and engagement are powerful tools to win customers hearts. We created a Customer Centric Brand within Best Buy targeted to busy moms with younger kids. This catalog not only sells products, it also activates and engages parents and kids with activities – a digital scavenger hunt, a homemade disco ball, science experiments, and holiday hot cocoa recipes to name a few. And to add to the fun the direct mail piece shown folds into a paper airplane.
Retail Advertising Conference
RAC needed a booklet to announce the winners of the Insert Advertising Awards. We created this booklet with engaging articles about the insert production process, Ads for each of the sponsors, CDs, and a center pull out poster of the winners. This is an old piece but still relevant in context.
Sales Sheets
A small selection of product sales sheets I've worked on over the years.
