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EquiZen

BRAND STRATEGY & POSITIONING | COMPETITOR ANALYSIS | IDENTITY | WEBSITE | PRINT | PROMOTIONAL | LOYALTY PROGRAM | SPONSORSHIP MATERIALS

BRANDING

Professional riders of all disciplines know that their horses are athletes with the same body, muscle, joint and ligament challenges as humans. Winning takes a team of trainers, veterinarians, farriers, and bodyworkers to stay healthy and competition ready. Equizen needed a winning brand overhaul that stood out from the competition to market acupressure and massage services to a more professional clientele.

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WINNING TAKES ZEN

Your competitive sporthorse endures the same intensity of training as an olympic athlete — requiring a dedicated team to keep them in the ribbons. Including focused bodywork along with veterinary and farrier support can make all the difference. Deep Tissue Massage loosens muscles and fascia so your horse can more easily stretch through his shoulders, neck and back while powerfully engaging his hindquarters to move with the relaxation and fluidly required to win. It can treat chronic pain and injuries and help prevent or postpone the need for injections​​. Acupressure can improve oxygen intake, digestive and vascular function along with flushing toxins from the body. It can also treat anxiety so they can enter the Showgrounds more relaxed, focused and in peak condition. 

 

Races are won by inches. Jumpers are won by seconds off the clock. Dressage tests are won with collection, fluid movement, and expression. EquiZen can give YOUR horse the competitive edge.

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