Digital
A handful of the Websites & Social Campaigns I've enjoyed working on.
FICO
There’s a reason the FICO score has been the industry standard for almost 20 years. Their analysts are passionate about making sure it’s the truest, most consistent credit score conceivable — okay, maybe a little too passionate. This 7 day Valentines Day Social Campaign concept emphasized just how much FICO loves providing accurate credit data for their customers, while driving customers to myfico.com to take advantage of a 20% off promotion.
Target
Influenced by the runway, Target created an in-store fashion brand "GO International" where every 90 days they partnered with different designers to create a limited amount of affordable women's apparel & accessories. When fashion icons Johnson Hartig (from LA) & Cindy Greene (from NYC) brought their "Libertine" collection to the mass market, their re-worked vintage clothing style inspired a fun edgy way to promote the collection online.
Best Buy
Fathers Day is coming and this year we invited Dad to drop some not so subtle hints on where to shop. Using their iconic logo shape and strategic ad placement, we increased sales by successfully reminding customers of this gift giving occasion.
Washington Nationals
The Washington Nationals were having trouble filling the stadium. We created a humorous campaign along with a social competition that allowed fans to create a new national pastime tradition. As a result there were far more enthusiastic butts in seats that year.
Show Us Your Pastime — Audition your fan tradition and it could become a reality at RFK. Whether it be a cheer, a song, a dance or a patriotic colored hot dog, we ant to see what you want to see at the ballpark. The winner will have their idea Nationalized and made an official pastime at all Nationals home games. The winner will also receive four season tickets and be the first inductee to the newly formed Nationals Fan Hall of Fame.
Lifetime Fitness
Lifetime partnered with acclaimed yoga master, Jonny Kest to create a Yoga Teacher Training Program. Lifetime needed a new sub-brand that combined his cool vibe & unique yoga training philosophies with the current Lifetime Brand. The wood element of the yoga studio entrances was incorporated into the materials to continue the experience in & out of the club.
Nike Bauer
Nike Bauer was a powerful collaboration to create the highly responsive Vapor X line of skates, flexible gloves and revolutionary hockey sticks with wave bridge technology. To educate and entice consumers we created an award winning website with unique personalized stick selection features as well as print, in-store promotions and social campaigns.
PureCare Essentials
PureCare needed a new Sub-brand highlighting their revolutionary technical textile bedding products. The conceptual brand imagery of women falling into REM sleep represent a deeper more healing sleep created by these textiles. This parallax site shows a woman falling as you scroll and "Drift into a new Dimension of Wellness".
(Please note that the glitchyness in this video is not the site — it's my poor scrolling.)
HyperIcon
HyperIkon needed a app design along with a package design for their new Smart Light Bulbs that were easily adjustable from your phone.
PureCare
Purecare was expanding from a smaller B2B company to a global B2C brand. This branded website concept shows how customers could be encouraged to bundle product within the cart by highlighting other bedding options they may need.
Also shown are a few examples of social posts promoting product benefits.
Unconditional Cat Litter
Unconditional is a low dust pine cat litter that is safer for our feline companions. I illustrated this fun sideways parallax website to engage consumers and highlight the benefits of the product.
Sallie Mae
Sallie Mae needed a campaign to remind financial aid advisors to encourage families to start saving early for their kids education. The "DREAMS" campaign was created to inspire parents to think big for their little ones future. We extended this campaign to online as well as a creating a digital booklet emphasizing that every child can grow into their dreams.
EquiZen
Professional riders of all disciplines know that their horses are athletes with the same body, muscle, joint and ligament challenges as humans. Winning takes a team of trainers, veterinarians, farriers, and bodyworkers to stay healthy and competition ready. Equizen needed a winning brand overhaul that stood out from the competition to market acupressure and massage services to a more professional clientele.
Medtronic
CareLink for Pacemakers allows patients to upload information directly from the device into their caregivers network from the comfort of their own homes. With less travel for elderly patients and comprehensive reports for doctors to easily monitor their health, this product revolutionized at home heart monitoring while allowing doctors to see more patients in-office. This site allowed Customers and Doctors the option to view Carelink for Pacemakers VS Carelink for ICDs.
