Lifetime partnered with acclaimed yoga master, Jonny Kest to create a Yoga Teacher Training Program. Johnny was known for his non-traditional style of practicing yoga in torn jeans, powerful affirmations & choreographing high energy music into his vinyasa flow classes. Lifetime needed a new sub-brand that combined his cool vibe & traditional yoga training philosophies with the current Lifetime Brand. The wood element of the yoga studio entrances was incorporated into the materials to continue the experience in & out of the club.