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Environmental

A handful of the more interesting signage I've enjoyed working on.

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PureCare Essentials

PureCare needed a new Sub-brand highlighting their revolutionary technical textile bedding products. The conceptual brand imagery of women falling into REM sleep represent a deeper more healing sleep created by these textiles. This brand feel needed to extend to signage, showroom design and including how products were displayed and represented.

BryanSquireSaunders

Bryan Cave was merging with Squire Saunders —globalizing their customized, full-service legal representation. They required a campaign that clearly communicated to their clients how this new merger could provide all encompassing customer service and representation.

Best Buy Dad's Day

Fathers Day is coming and this year Dad is dropping some not so subtle hints on where to shop. Using Best Buy's iconic logo shape and strategic ad placement, we increased sales by successfully reminding customers of this gift giving occasion.

Nike Bauer

Nike Bauer was a powerful collaboration to create the highly responsive Vapor X  line of skates, flexible gloves and revolutionary hockey sticks with wave bridge technology. We created retail displays with real metal lockers and signage holding a full new set of gear. Anyone who could guess the lock code would win the contents inside. This promotion was online as well as in store. Participating retail partners sales teams were given fun T-Shirts to wear relating to the promotion. 

Lifetime Fitness

Lifetime partnered with acclaimed yoga master, Jonny Kest to create a Yoga Teacher Training Program. Johnny was known for his non-traditional style, powerful affirmations & choreographing high energy music into his vinyasa flow classes. Lifetime needed a new sub-brand that combined his cool vibe & traditional yoga training philosophies with the current Lifetime Brand. Along with the Website, I created tanktops, yoga mats, indoor and outdoor signage and events.

Medtronic

CareLink for Pacemakers allows patients to upload information directly from the device into their caregivers network from the comfort of their own homes. With less travel for elderly patients and comprehensive reports for doctors to easily monitor their health, this product revolutionized at home heart monitoring while allowing doctors to see more patients in-office. These foamcore signs and brochures placed in hospitals and health partners offices created awareness for patients and providers. 

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When planning for retirement, sometimes the smallest things become the biggest source of joy. Thrivent needed a campaign that reminded customers that as a Fortune 500 company with over $65 billion in assets under management, they can help you meet your retirement dreams. We created print and outdoor, wrapped the airport and scattered coins around the city. 

Thrivent Financial

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Washington Nationals

The Washington Nationals were having trouble filling the stadium. We created a humorous campaign along with a social competition that allowed fans to create a new national pastime tradition. As a result there were far more enthusiastic butts in seats that year.

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PureCare Showroom Las Vegas

Twice a year we'd revamp the Purecare Showroom at the World Market Center in Las Vegas. I'd create signage in conjunction with whatever campaigns or infographics were needed to display PureCare's responsive fabrics at the time. These are some examples from three different years.

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